Insurance Agents Need to Plan their Marketing Outreach for Open Enrollment

Press Release from Dataman Group Direct

This is the time for Insurance Agents who sell supplemental medical insurance to plan their marketing outreach for the upcoming Open Enrollment period.


Medicare Open Enrollment starts on October 15th this year and runs through December 7th.


Consumers need to be aware that if they are "aging up", they need to enroll in a plan by December 7 th for coverage to begin on January 1st, 2014.This is also the time that consumers can switch between plans for the coming insurance year.


The world of Medicare, Medicare Advantage, and Medigap plans can be highly confusing for many seniors and the loved ones assisting them with their healthcare coverage choices. Consumers are also concerned about the changes that new healthcare policies will usher in and experts predict there will be a lot of movement as people check out the different policies.


The Insurance Agent that reaches out to individuals in their area as a Resource will be the one who writes the policies during the Open Enrollment period.


Dataman Group Directs' Turning 65 list allows Insurance Agents to target those Individuals who will be Turning 65 – the #1 prospect for supplemental medical insurance.


The Turning 65 list is small, but mighty! The fact that the list is small gives Insurance agents a chance to really market the prospects wisely.


We recommend Insurance Agents plan a series of direct mailings to this key group - to provide general information, comparisons between the different choices, and finally set the appointment to make the actual sale.


Insurance Agents can find out more about the Turning 65 list, as well as the many other Insurance Marketing lists that Dataman Group Direct offers, by visiting the Insurance Marketing section of the Dataman Group website, e-mailing or calling the Dataman Group office at (800) 771-3282 and asking for an Insurance Marketing List professional.v

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