Direct Mail Scores in the Real Estate Market

Press Release from Dataman Group Direct

As the housing market approaches mini bubble status, local real estate agents are scrambling to get their piece of the pie. Florida isn't the only place where the market's heating up faster than thermometers this summer; San Diego, San Francisco, and Washington D.C. are booming while the Dallas, TX metro area broke records for home sales earlier this year.

There is stiffer competition for independent agents and small to medium sized firms. Many agents know they have to go into attack mode, but they need expert realtor marketing ideas to launch successful campaigns. Online advertising solutions, such as organic SEO and social media, take too long to produce results.

For faster ROI, agents need to invest in direct mail and other physical outreach tools. According to new research from the Direct Marketing Association, consumers consider print marketing the most trustworthy advertising channel. Buyer trust plays a big role in closing sales, especially for major purchases, such as multi-million dollar homes and commercial properties. Quality photos and paper stock are important when targeting elite buyers.

Real estate marketing specialist Ryan Stewman of explains: "If you know how to properly target the correct audience, direct mail can be a powerful medium that drives traffic to your site or even right to your phone." There's solid data to support Stewman's insights; the DMA discovered that direct mail generates 10% more traffic to a business' website than email campaigns, which demonstrates the value of cross media promotions.

Dataman Group offers mailing lists of prospective First Time Home Buyers, Renters, Move-Up Buyers, Downsizers and Retirees – all targeted to provide Real Estate Brokers, Agents or Developers with top prospects for the specific properties they are offering. Agents who are targeting the Hispanic market can opt for a Hispanic overlay on any of these mailing lists and customize their mail piece in Spanish or for dual language.

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