Marketing Tips for Independent Insurance Agents - Learn How to Use AI to Craft Postcard Copy
Publisher: Dataman Group Direct
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Independent insurance agents can either rely on their providers to provide them with decent marketing materials – or they have to do it on their own. Many independent agents use postcards for their outbound marketing. It’s highly targeted, cost-effective and can generate leads for your agency on a continuous basis. Of course, you need to make sure you are targeting your best prospect group – whether it be new homeowners, homeowners by x-date, or turning 65-ers for supplemental Medicare. But you also need to create a winning postcard for your marketing. Independent insurance agents should focus on strategies that highlight their unique services, connect personally with the recipient, and prompt a clear action. Remember, you know your market way better than someone in a home office in another state.
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