Why is cost reduction as important as top line revenue growth?

Publisher: Limitless Cost Reduction Specialists

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Why is cost reduction as important as top line revenue growth?

Often times when speaking with C-level executives I hear a jaded view on revenue in general. Most executives feel that sales forgives all sins and that top line revenue is king. But is it? Because at the end of the day it’s how profitable you run your business that truly makes the difference. Those individuals which understand that both top line revenue and bottom line profits are equally important in every business, truly separates great leaders from mediocre ones when it comes to running a profit driven organization.