Senior Living Marketing in 2024 Survey Report

Content Summary

The demand for a digital-first marketing approach in today’s senior living landscape has intensified the competition and has increased the demands on marketing teams and agencies to deliver outcomes. In fact, 57% of participants who responded to our 2024 Senior Living Marketing Survey indicated that digital marketing tactics will be the greatest driver of census
growth in the year ahead.

From December 18, 2023 to January 22, 2024, Senior Housing News conducted a survey in partnership with Dreamscape Marketing to learn how senior living marketers are driving results in today’s challenging environment.

Senior Housing News is pleased to share these survey results in hopes of providing insight into some of the top trends, tactics and technologies influencing senior living marketing today.

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