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The shift in attitudes towards recognition has been driven by several factors, including increased competition in the job market (especially after 2020), a growing awareness of the importance of employee engagement, and the increased need to drive cultural alignment. Recognizing the critical need for modern corporations to understand the underlying causes of why their recognition initiatives are falling short, Vantage Circle collaborated with SHRM India— to create and launch the report on Quantifying R&R Programs for Measurable Results.