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A solid senior living sales plan is crucial for success with continuing care retirement communities (CCRCs, also called life plan communities) and other types of senior living communities. This means gaining more valuable information in the sales process to create more meaningful and actionable conversations for sales reps. All of this leads to improved engagement with prospects and turning conversations into action. If you’re thinking that creating a successful senior living sales plan is much easier said than done, you’re right. Maximizing your senior living sales plan takes skill, the relevant tools, and the right sales resource partners. That’s why we’re breaking it down into five essentials for senior living sales plans.