On Episode 24 of the Senior Care Growth Show, we interview Kelly Marcimo , VP of Sales & Marketing EF Senior Care. More than ever, people are going online to research senior living and senior care services.
During this conversation, we speak with a Senior Living professional about building a successful sales team for senior care facilities. We discuss challenges in hiring, the importance of soft skills like empathy and relationship-building, and the significance of speed-to-lead in following up with potential clients. We also cover effective recruitment and interview processes, sales training and onboarding, sharing best practices among salespeople, and overcoming the fear of rejection in sales.