Since you’re working for a senior care organization, you know that referrals are essential to your success. Generating referrals from senior care websites can be a great way to increase the number of leads your organization gets.
When it comes to generating referrals from your senior care website, there are four key tips you should keep in mind:
1. Educate your prospect - Educating referrals with helpful content on your website removes one barrier from gaining a new patient. Provide them articles, guides, or videos on how things work, what they can expect, insurance vs. private pay, availability, etc.
2. Offer multiple ways to get in touch - Make sure you offer multiple ways for people to contact your organization, such as through phone calls, emails, web forms or live chat.
3. Personalize your message - When attracting new leads with your website, personalizing your message is key. For example, caregivers looking for hospice care or home healthcare will have different needs (and questions) than those looking to potentially move into independent or assisted living. Messaging on those pages on your website should be catered to each audience type.
4. Make your website accessible - Accessible design makes a website easier to navigate and use for people with disabilities, as well as seniors. Plus, there can be legal consequences if your website isn’t accessible.
These tips can help you get started on evolving your website to a more user-friendly platform that ultimately generates leads for your organization.
If you have any questions or need help getting started with generating referrals from senior care websites, please don’t hesitate to reach out. I’d be more than happy to help you get started on this journey toward success.
Best regards,
Rick Whittington
Senior Care Growth by Whittington Consulting
P.S. Whenever you're ready, there are 2 ways I can help you:
