How Marketing and Sales Automations Can Help You Identify Your Best Prospects

Press Release from Senior Care Growth by Whittington Consulting

As a digital marketing company that works with senior care and senior living organizations, we know that generating leads is only half the battle. Another challenge is identifying the people who are most likely to become patients or clients and nurturing those relationships to a successful outcome. That's where marketing and sales automations come in.

By implementing automations in your marketing and sales processes, you can identify your best prospects and take action at the right time to move them through the funnel. Here are a few ways marketing and sales automations can help:

  1. Website Tracking: By using website tracking software, you can identify which pages a prospect has visited on your website, how long they spent on each page, and whether they filled out a form or took any other action. This information can be used to trigger automations that notify your sales team when someone is showing a high level of interest.
  2. Lead Scoring: Lead scoring is a way to assign points to each contact based on their behavior and other factors. By using lead scoring, your sales team can prioritize their outreach efforts and focus on the leads who are most likely to convert.
  3. Automated Emails: Automated emails can be triggered by specific actions, such as filling out a form, downloading a piece of content, or requesting a tour. These emails can be personalized and targeted to move the lead through the funnel and provide helpful information at each stage.
  4. Online Chat: People visit your website 24/7. Why not have an automated chat on your website to take the message for follow-up by a real person the next day?

By implementing these marketing and sales automations, you can streamline your processes and focus your efforts on people who are most likely to become patients or move-ins.

We specialize in helping senior care and senior living organizations implement effective automations to achieve their business goals.


P.S. Whenever you're ready, there are 2 ways I can help you:

  1. If you’d like to turn your senior care organization’s online presence into a sales engine (or if you need help developing the online presence), you can schedule a call with me and we can explore the possibilities.
  2. We’ve got lots of helpful content, including blogs and podcasts, over at, and those are free to read and use to further your business.
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