Black Dog Strategies

Black Dog Strategies is a marketing communications agency dedicated to enhancing the image and reputation of senior living and active adult communities. We develop tailored strategies that resonate with individual audiences, treating each community as a unique and distinct brand. Our comprehensive programs generate awareness and build positive reputation through strategic partnerships, innovative marketing communications techniques, and by bringing the stories of the communities and their residents to life, highlighting their experiences and voices to create a compelling narrative.

We collaborate with developers, investors, and management companies during all phases of development—from site selection to grand opening and beyond—to support lead generation and sales. With extensive experience in the senior housing industry, our team crafts impactful communications programs that effectively generate awareness and drive leads. By strategically positioning and repositioning senior living communities, we drive referrals, sales, and awareness.

Our work includes developing strategic partnerships with health organizations, arts and cultural institutions, and community organizations. Additionally, through these programs, we enhance dining and life enrichment experiences for residents. We have achieved industry recognition for delivering campaigns that significantly increase visibility, drive inquiries, and enhance community reputation. Our services focus on creating a unique brand and positive image, building support from community stakeholders, telling compelling stories of the community, and residents, and utilizing influential leaders to shape the views and attitudes of prospective residents. Furthermore, we create differentiation in a crowded senior living market, develop referrals and partnerships that recommend our clients’ communities, increase share of voice and conversation through enhanced online engagement in searches, media, and social networks, and mitigate negative impacts to preserve reputation during unexpected events.

Our team’s expertise spans diverse areas such as hospitality, consumer marketing, brand focus, marketing communication, public relations, and public affairs. We are committed to driving consideration for communities as the best places to live. Connect with us to learn how we can support your marketing communications needs in the senior living industry.
www.blackdogstrategies.com