With over 70% of seniors online and their adult children actively searching for senior care solutions, capturing these potential prospects is critical to the success of your community. With deep expertise in digital strategies, search marketing tactics and performance analytics, Orchard offers a range of highly-effective, hyper-targeted digital programs designed to cost efficiently attract ideal leads to your community.
Our work begins with the creation of measurement performance models featuring key performance indicators that directly connect to your actual business goals—that is, generating leads for your community. Of course, analytics is not simply about “reporting.” It’s about gaining real insights that can lead to meaningful campaign optimizations and better business decisions. Not only do we measure individual community performance, but implement powerful data dashboards for portfolio level measurement. Our turnkey programs provide a range of performance analytics offerings– including the strategic integration of technology platforms that connect marketing activities to your CRM tool.
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