Senior Living Marketing
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Orchard has monitored and collected the behaviors of seniors and their adult children on a range of senior living websites, including, most importantly, those interactions which lead to acquisition and conversion. This data-driven approach–along with harnessing quantitative analytics and...
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With over 70% of seniors online and their adult children actively searching for senior care solutions, capturing these potential prospects is critical to the success of your community. With deep expertise in digital strategies, search marketing tactics and performance analytics, Orchard offers a...
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Your need to drive occupancy and the intense competition for qualified leads are challenges you face every day. We know the demands of the senior living marketplace, and also understand the operational and budgetary realities of your business−marketing must deliver, in real, measurable ways, at...
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By Orchard Senior Marketing
Google Analytics 4 (GA4) is the future of Google Analytics, full of new features and improvements to help make smarter marketing decisions. This news was initially announced in October 2020, but Google started to create GA4 properties for those with GA properties, unless opted out, in March...
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By Orchard Senior Marketing
Not every notable technological awakening necessarily signals the potential for a dystopian “rise of the machines.” ChatGPT/OpenAI bursting on the scene has raised eyebrows and, in its present relative infancy, caused no small amount of speculation over what it might usher in and how we might...
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