Orchard has monitored and collected the behaviors of seniors and their adult children on a range of senior living websites, including, most importantly, those interactions which lead to acquisition and conversion. This data-driven approach–along with harnessing quantitative analytics and qualitative user testing and research–has allowed us to create the ultimate high performing website experience with design, architecture, UX, development, copy and SEO that drives engagement and quality leads to your community.
According to Google, a website has a ½ second to make a first impression. So, how is your digital front door saying hello? Do visitors want to come in and stay a while? Is your site actively engaging potential prospects and creating viable leads for your sales team to close? Here are Orchard’s core principles for senior living websites that truly perform. The site:
- is welcoming & inviting for multiple audiences
- tells the story of the community
- is customer-centric and conversion-focused
- takes as a mobile first approach
- is optimized for search engines
- has an optimal user experience
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