When you know what people want, you can build what people want. Our market feasibility research provides the in-depth, statistically valid data you need to launch your community with confidence.
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ProMatura's Proof Positive Process helps predict the exact community—down to floor plans, amenities, and pricing—that will sell in your area.
The process includes the following:
1. Targeted mail survey: Estimates demand and preferences and recruits qualified households to attend a Community...
Is occupancy is down and you want to know why? ProMatura’s comprehensive sales audits can clearly identify the problems, so you don’t waste time or money on trial and error. We evaluate multiple facets, including marketing, sales, administration, and employees. You’ll learn exactly where to...
ProMatura delivers answers you can trust.
We research broad trends, specific products, and just about everything in between—especially in the 55+ market.
One of our specialties is the human-product interface, or human factors testing. Whether the product is a home, a defibrillator, educational...
Is your community’s reputation helping or hurting? ProMatura’s image and awareness survey will uncover what your target market really thinks of your community—and its competitors. The survey will also gauge awareness and reveal how effective your marketing efforts are. You’ll learn what to focus...
Traditional satisfaction surveys simply ask how satisfied residents are. And most of the time, residents say they’re satisfied. That’s not necessarily because they are. It’s because they want to be nice.
For our in-depth quality-improvement surveys, instead of a satisfaction scale, we use...
When you know what people want, you can build what people want.
At ProMatura, we provide developers the in-depth, custom-researched, statistically valid data they need to launch their new communities with confidence. We specialize in market research for age-qualified housing (a.k.a. seniors...
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